VRS [Virtual Raw Synergy] is an XR production company founded in Greece by visual artist and filmmaker Loukia Alavanou, active since 2017. It operates as the first Greek production house dedicated to developing narrative-driven Virtual Reality films. In 2022 VRS produced the landmark VR 360 film and installation Oedipus in Search of Colonus, which represented Greece at the 59th Venice Art Biennale and received worldwide critical acclaim. The company’s diverse XR projects include a contribution to the #TFWGucci campaign, created by Loukia Alavanou and Vasilis Karouk and commissioned by Alessandro Michele, as well as New - Horizons Pilot (2018), a virtual reality film commissioned and co-produced by Onassis Stegi. Furthermore, VRS developed the AR experience Nea Zoi, commissioned by OUTLOOK, alongside Chave, a VR film and animation commissioned by PCAI -  Polygreen Culture and Art Initiative and developed in collaboration with a group of Romani kids in Aspropyrgos. In 2023, VRS, in collaboration with Artcore Film, presented The Master at the Venice Gap-Financing Market, Venice Immersive. Currently under development, this hybrid project is a VR film and AR experience that integrates live theatre actors with pre-recorded virtual set designs.